I'll admit up front that I'm a total hypocrite on this topic. 

I own Lululemon gear, and really do like it.  The quality is fabulous and it makes my ass look pretty good.  (Any help I can get in that department is much appreciated.)

Honestly - the pieces I have were purchased for me as gifts, though I certainly played a role by placing them high on my wish list  (cough<GormleyChristmas>cough). 

Anyway, that's enough in my defense.  Hypocrisy firmly established.

Saskatchewanians are in the delightful position of not necessarily feeling the same impact of the Canadian economic downturn as the rest of the country - perhaps we're not needing to cut back as much as those, say, in the East - where Lululemon stores crop up on as many street corners as Starbucks. 

So when asked how Lululemon planned on weathering a scaled-back profit forecast, one of the board of directors replied that the chain was in a much better position to weather the spending slump than other retailers because "it is selling an accessory to consumers' pursuit of wellness and exercise and yoga".

Seriously?  Is this guy really so out to lunch that he figures the average spender is going to prioritize the 'Boogie Pant' alongside eating?  Or keeping their car another month? 

As long as they can ensure a comfortable Lotus position.

It's either that, or what this economic 'crisis' really means is that the income gap is simply just getting wider, with the upper layer still comfortably able to afford, as this guy added, "goods that contribute to their health and wellness".  Like the Origami Deep V tank - not food or cold medicine or anything frivolous like that.

Thinking about it, we're not immune to this theory in Saskatchewan either, as the recent story on the impossibly overcrowded Saskatoon shelter highlights.

I'm sorry, as much as I love money (even moreso when I have it) and don't begrudge those who have lots of it (because I plan on joining them eventually) - people who make comments like this need a slap.  Companies like Lululemon will continue to make money, but don't insult our intelligence by pretending it will because its a necessity to those who want to stay healthy.

Before I sign off - for those of you who read my previous post on male reproductive rights - Mel Feit, director of the National Centre for Men in New York will be joining John on Wednesday morning (October 30th) at 10am.  It's going to be good.

Tammy Robert is the Executive Producer of 'The John Gormley Live Show' - listen live every weekday morning from 8.30am - 12.30pm on NewsTalk 650 or NewsTalk 980.