New Image for Regina
City to re-brand according to economic growth
Saskatchewan now has a reputation for its thriving economy, and Regina wants to represent that with a new city brand.
Mayor Fiacco will launch the brand at his State of the City address on Monday.
Newstalk Radio's business analyst Paul Martin says it is important to refresh our city's image to properly reflect its economic growth. "The economy is strong, people across the country have recognized Saskatchewan. What Regina wants to do is become a little more prominent and ride the coattails of Saskatchewan's increase in popularity and notoriety across the country."
While branding details are still under wraps, Martin says things like the Riders, general lifestyle and economic growth are aspects that can raise Regina's profile.